Identify a problem that the general public has, conduct audience research, and integrate a variety of media in a cohesive system.
In 2008, the cosmetics industry created 120.8 billion units of packaging trash. The dozens of bottles and tubs adorning bathroom shelves are made of increasingly scarce resources. However, the cosmetic waste problem can be solved in several ways. Thus, I decided to create a brand that can help people reduce, reuse, and recycle their cosmetic products.