​Project

HiWay

Object

Investigate how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. Use research and design strategies to align a brand with a series of design communication solutions.

Concept

In America, some college students and young people don’t have enough time or money to travel abroad. Research shows that 32% of students prefer to take a road trip vacation. The road
trip has become more and more popular with younger people. HiWay is a mobile app that can help people design their own unique trip and record their journeys.