​Project

Rebrand of Milton Bradley

Object

Give a dying or defunct brand a new life. Reposition the brand while keeping its
original core.

Concept

I chose to rebrand Milton Bradley, an American board game developer and publisher. Now, Milton Bradley’s mission is to encourage people to participate in a shared developing cooperative community. By using an interactive and inspirational approach, Milton Bradley helps participants achieve their common goals.

Explore this project and three process books in buildanewcommunity.com